Cheetos left a lasting mark at Billboard Latin Music Week 2023 with their panel discussion and block party. Read on to learn how the brand showcased influential tastemakers and brought the crowd to their feet with a performance by reggaeton superstar Myke Towers.
Deja tu Huella: Making a Mark in the Community
Learn how influential tastemakers from various industries have given back to their communities.
At the "Deja tu Huella" panel discussion, global hitmaker Myke Towers, Project Runway champion Shantall Lacayo, and artist Rob the Original shared their experiences of making a mark in their communities. Myke Towers emphasized the importance of persistence and not giving up on your dreams, regardless of the obstacles. Shantall Lacayo highlighted the significance of preserving cultural traditions through her work in fashion. Rob the Original expressed gratitude for being able to represent his culture through his art and learn from other cultures.
Cheetos Daytime Block Party: A Celebration of Music and Fun
Experience the energetic Cheetos Daytime Block Party featuring a performance by reggaeton superstar Myke Towers.
The Cheetos Daytime Block Party took place at Wynwood Marketplace and was a vibrant celebration of music and fun. The event kicked off with performances by Polimá Westcoast and the Miami Heat dancers, setting the energetic atmosphere. Myke Towers took the stage and captivated the crowd with his chart-topping reggaeton hits, including "Piensan," "Whiskey y Coco," and "La Jeepeta." He even brought a young fan on stage to sing with him, creating a memorable moment for everyone.
While the crowd enjoyed the electrifying performance, they also had the opportunity to indulge in Cheetos samples and participate in Cheetos-inspired lawn games. The event featured a live art display by muralist Bobby Alvarado, adding a creative touch to the festivities. DJ Mr. Pauer kept the energy high with his tunes, ensuring that the party atmosphere continued throughout the day.
Billboard Latin Music Week: A Gathering of Industry Leaders
Discover the significance of Billboard Latin Music Week and its impact on the Latin music industry.
Billboard Latin Music Week is a prestigious event that brings together industry leaders, artists, and fans to celebrate Latin music. With a history of over 30 years, it is the largest Latin music industry gathering in the world. The event coincides with the Billboard Latin Music Awards, further highlighting its importance in recognizing and honoring Latin music talent.
During Billboard Latin Music Week, attendees have the opportunity to attend panel discussions, networking events, and performances by renowned artists. It serves as a platform for industry professionals to connect, share insights, and discuss the latest trends and developments in Latin music. The event plays a crucial role in shaping the Latin music industry and fostering its growth and success.
Conclusion
Cheetos made a lasting impression at Billboard Latin Music Week with their panel discussion and block party. Influential tastemakers from various industries shared their experiences of giving back to their communities, emphasizing the importance of persistence, cultural preservation, and representation. The Cheetos Daytime Block Party brought the crowd to their feet with a high-energy performance by reggaeton superstar Myke Towers, accompanied by fun activities and entertainment. Billboard Latin Music Week served as a platform for industry leaders to connect and celebrate the vibrant Latin music industry. It showcased the impact and growth of Latin music, shaping its future success.
FQA
What is the significance of Billboard Latin Music Week?
Billboard Latin Music Week is a prestigious event that brings together industry leaders, artists, and fans to celebrate Latin music. It serves as a platform for industry professionals to connect, share insights, and discuss the latest trends and developments in Latin music.
Who were the influential tastemakers at the "Deja tu Huella" panel discussion?
The influential tastemakers at the "Deja tu Huella" panel discussion were global hitmaker Myke Towers, Project Runway champion Shantall Lacayo, and artist Rob the Original.
What activities were featured at the Cheetos Daytime Block Party?
The Cheetos Daytime Block Party featured performances by Polimá Westcoast and the Miami Heat dancers, Cheetos samples, Cheetos-inspired lawn games, a live art display by muralist Bobby Alvarado, and tunes by DJ Mr. Pauer.